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Case study

Case Study: The Wellness Expert

A promotional image for Array, with two mockup phones on a gradient background

Summary
3-week Sprint
4 people (Group)
The Brief:
My team and I conducted a 3-week sprint to rebrand and redesign the website for The Wellness Expert. This platform offers consulting, monitoring, and quality assurance services for businesses, particularly those seeking Innovate UK grant funding
The Process:
Utilizing the Double Diamond design process, we conducted a heuristic evaluation, identified usability issues, and implemented a comprehensive website redesign to improve the user experience and align with the new brand identity.
The Impact:
The Wellness Expert's new, professional website elevated their brand, empowering them to generate more leads and confidently promote their digital services.
Skills:
Figma (Design and Prototyping)
User Research
Visual Design and Branding
Double Diamond Process